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Female Entrepreneurs: A Force to be Reckoned With

New Juice Plus+ Global CEO Stuart Kronauge shares her thoughts on International Women's Day.


My career has been a journey. Like most journeys, one changes and grows along the way. 

As I begin my new role as Global CEO of Juice Plus+, a company I’ve long admired, I think about the people who have supported me along the way and given me the opportunities that have allowed me to sit in the seat I do today. Throughout my career, I’ve had many important mentors, both men and women, but my biggest cheerleaders have been my strong network of my family, my friends and former coworkers who have never let me down, and always pushed me to be better.As a woman in business, my experiences have compelled me to pay it forward.That spirit of community has been one of the things I’ve valued the most, and encouraged the most, in my 25+ year career. 

I’m a big believer in creating your own opportunities - only you are in control of your career. I started as an entry level marketing assistant at The Coca-Cola Company. Before I joined, I had long admired the way the company built schools, parks, museums, and hospitals and successfully changed the lives of many people I knew. I was intrigued that a company that sold beverages could become an agent of social change and I wanted to be part of it. So, after college, I made it my mission to join The Coca-Cola Company by making as many connections and creating as many opportunities as I could. I was eventually invited in for an interview and offered that entry level position. This taught me the importance of persistence. 


The last year has shown us all that flexible working is more important than ever before. But it’s also more possible than it has ever been before. We’ve all known jobs where we have felt like we’ve not been given the flexibility, the opportunity or the understanding to find that work/life balance that is often talked about, but all too seldom seen. We know many of our female Juice Plus+ Sales Partners are working on their businesses in ‘stolen moments’; at the school gate, in the car, when their kids are in bed. The flexibility of our business empowers them to work when they want, where they want and how they want – all while balancing family life and other commitments. I’m so proud that our company helps women around the globe live the life they want, the way they want it. 

My new role at Juice Plus+ has connected me to a community of 200,000 independent Sales Partners who are creating change and showing others that small, everyday changes can have a big impact on their and their families’ health. And I’m incredibly proud to say that of those Sales Partners, over 80% are female – from 18-80 years old. Thanks in large part to their efforts, our company has doubled in size since 2013. At Juice Plus+, our powerhouse of female Sales Partners are blazing trails for other women to follow, and that’s something I’m incredibly proud to be a part of.  Female entrepreneurs – at Juice Plus+ and elsewhere – are an emerging force to be reckoned with. As a female business executive, I couldn’t be more excited about our future. 

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