Why this is important for elite athletes?
Athletes are people who take what they put into their bodies seriously and this certification provides confidence that Juice Plus+ products are high quality and unadulterated by banned substances. This certification allows the athlete to safeguard both their health and their professional career.
Who is Informed Choice and what do they do exactly?
By working with Informed Choice, we are collaborating with the most professional and respected institutions in this area. Informed Choice certifies that a supplement product and/or the raw materials have been tested at least on a monthly basis for banned substances by LGC’s (Laboratory of the Governments Chemist) world-class sports anti-doping lab.
Informed Choice reviews and controls:
- Sports nutrition products
- Suppliers to the sports nutrition industry
- Supplement manufacturing facilities.
They follow a process that starts with a critical control audit and continues with monthly testing. Only after the audit is satisfactory and the product testing has shown no contamination issues can the product be registered into the program and carry the Informed Choice logo.