About Juice Plus+

Our Vision and History

Founded in 1970 by Chairman Jay Martin, The Juice Plus+ Company has grown from a small, direct-sales company into a highly successful, privately held health and wellness company operating in more than 20 countries today. 

Our turning point toward a health and wellness focus occurred in 1993 when we introduced Juice Plus+ Fruit and Vegetable Blend capsules. Even at that time, a growing body of scientific evidence was demonstrating that eating a wide variety of fruits and vegetables is essential to a healthy diet and lifestyle. Juice Plus+ responded to that need with a simple and convenient product to help people bridge the gap between what they should eat, and what they actually do eat, every day.

All Juice Plus+ products share a common nutritional philosophy that traces back to our beginnings in 1993 and helps us stand out from the tens of thousands of nutritional products on the market today: an emphasis on the whole food, plant-based nutrition that is so important in our diets. 

We try to have a positive impact on the communities we serve and on the world around us, guided by our corporate mission of Inspiring Healthy Living and by our six Core Beliefs:

LONGEVITY
We look after the long-term well-being of our customers, our Partners and our employees.

AUTHENTICITY
We say what we do and do what we say in all our relationships.

QUALITY
We deliver premium and sustainable products and services for our customers, our Partners, and our employees.

COMMUNITY
We strive to be a supportive community of like-minded friends with a common purpose. To do our part for those in need, we give back through the Juice Plus+ Foundation and other corporate and individual charitable activities.

SIMPLICITY
We try to make everything as simple as possible — from maintaining good nutrition to running a successful business.

APPROACHABILITY
We welcome your feedback. We use it to help us develop even better products and services for our customers and for our Partners.

Juice Plus+ global headquarters is located in Collierville, Tennessee, a suburb of Memphis. Juice Plus+ headquarters for Europe and the Middle East is in located in London, UK.