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A Campaign to Reduce Food Waste: The Inner Beauty of Fruits and Vegetables

Where will inner beauty campaigns strike next? Aisle 1. In the latest battle on body image, think of the produce section as the runway, and the fruits and veggies that make the shelves as those impossibly perfect size two models.

Okay, let’s face it; most real people (thanks goodness!) aren’t supermodels. Neither are most fruits and vegetables. In fact, some are pretty darn ugly. But does that make them any less nutritious? Absolutely not. And yet, every year, 300 million tons of fruits and vegetables get thrown away just because they don’t look like the “supermodel” versions that grocery stores promote to shoppers.

I don’t know about you, but this bummed me out. We all need 5 servings of fruits and vegetables a day according to dietary guidelines, but due to the high cost of produce, many don’t have access to the nutrition they need. Why let all those perfectly nutritious, delicious, fruits and veggies go to waste? Turns out, French grocer Intermarché felt the same need to reduce food waste. In a recent experiment dubbed “Inglorious Fruits and Vegetables,” the supermarket chain offered produce that would have otherwise been discarded at reduced prices. Sure enough, by the end of the day, the inglorious fruits and vegetables had sold, well, gloriously— flying off the shelves. Très Bien!

Fortunately, the Juice Plus+ farm-to-capsule process means that in bypassing the supermarket, our locally grown produce also bypasses the superficial. The fruits and vegetables used to make Juice Plus+ capsules and chewables are given time to mature, because maximum ripeness means maximum nutrition. And as you’ve probably learned all those times you’ve thought you let those peaches wait on your counter a little longer then you meant to—then taken a juicy, delicious bite—the yummiest, ripest fruits and veggies are rarely the prettiest. Here at Juice Plus +, we like to think we’re one step ahead of our friends across the pond. We’ve always known that it’s not just what’s on the inside that counts—it’s only what’s on the inside that counts. And inside Juice Plus+ we count 17 fruits and vegetables that provide your body with the powerful naturally occurring vitamins, phytonutrients, and antioxidants that make you beautiful and healthy, from the inside out. Now that’s what I’d call inner beauty.

Source: https://vimeo.com/98441820

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